Digital MarketingSocial Media

Social Media Marketing for Bloggers- A Beginner’s Guide

For all bloggers, you know the importance of growing numbers and how it can help you. With consistent numbers, bloggers can start earning through brand partnerships. Training in social media marketing and guide like below will help you grow a consistent audience which is the end-goal of every blogger.

What is Social Media Marketing?

An effective social media marketing strategy engages your audience with your brand, generates leads, and drives traffic to your website. Social media platforms include:

  • Instagram
  • Facebook
  • Twitter
  • Youtube
  • LinkedIn
  • Pinterest
  • Quora
  • Reddit

Social media strategies must be aligned with each platform’s USP and target audience. In addition to brand recognition, social media marketing offers cost-effectiveness, a high conversion rate, better customer engagement, and increased traffic.

What is the Best Strategy for Building a Social Media Marketing Plan?

A social media marketing plan is the foundation of your social media strategy. It is a guide that helps you to create a strategy and stay on track. There are many different kinds of plans, but they all have some common features. The first step is to decide what you want to accomplish with your plan. . It is important to focus on the action items, not just what you want to say. The most important part of a social media marketing plan is the “4 Ps”(Product, Promotion, Positioning, Process).

Social media marketing plans should include a list of goals and objectives with an explanation of why they are important. The following are some goals and objectives that your social media marketing plan should contain.

  1. A) Increase brand awareness
  2. B) Increase website traffic
  3. C) Drive qualified traffic to the website
  4. D) Create increased customer loyalty
  5. E) Increase customer engagement and retention
  6. F) Increase customer advocacy and advocacy network
  7. G) Increase social media following
  8. H) Create brand events or contests
  9. I) Develop partnerships
  10. J) Develop a social media content calendar
  11. K) Develop your own personal profile

How to Use Facebook as Part of Your Blog’s Marketing Strategy?

Facebook is a powerful platform to market your blog. In fact, it’s the second most popular social media network on the planet. It helps you with your marketing efforts by increasing your blog traffic. In a world where people are constantly connected to their smartphones, it’s vital for bloggers to use any and every way to reach their target audience. That’s why leveraging social media is so crucial for bloggers today.

Facebook marketing for bloggers is a great way to get more traffic and followers on your blog. With the right strategy, you can increase engagement on your posts, increase your reach, and even make money with ads.

Specifically, Facebook is one of the best platforms because everyone uses it, so they have an easier time targeting their audience and getting them engaged with what they have to say.

How to Use Pinterest as Part of Your Blog’s Marketing Strategy?

Let’s talk about how Pinterest can help your blog grow and how you can use this social media platform to optimize your blog’s marketing strategy. Pinterest is a visual bookmarking site that allows users to save images from the internet and organize them into themed collections. But if you’re not using it for your own blog’s marketing strategy, you’re missing out on some of its powerful features.

You can use Pinterest in three ways:-

  • Follow pinterest users that share your blog’s content
  • Pin your own blog posts to a board related to the subject of your blog post
  • Create a board specifically for the content of your blog posts, which will help you grow an audience for that specific type of content

How to Use Instagram as Part of Your Blog’s Marketing Strategy?

Instagram is a free social networking and photo-sharing app that has grown in popularity, especially among bloggers and brands. You should post on Instagram as often as you post on your blog. You can share your posts from your blog on Instagram to make sure they are seen by more people and get more interaction.

Also, use hashtags to drive traffic from Instagram to your blog or website. There are two types of hashtags: A hashtag starts with “#” (for example, #blog) and a hashtag starts with a word after the # symbol. An example would be “Instagram” written in capital letters.

  • Use Instagram to drive traffic to your blog or website
  • Post your Instagram photos on your blog or website to get more interaction.
  • Use hashtags to make your blog posts seen by more people and drive traffic back to your site.
  • Include a call-to-action in your Instagram caption: “Follow us on Instagram”


Facebook, Pinterest and Instagram are some of the top performing social media platforms which is why they are an integral strategy of social media for bloggers. Hope that this extensive guide will help bloggers build their social media game and leverage it into attracting brand collaborations and opportunities.

Author’s Bio

Karan Shah

Founder and CEO at IIDE

Apart from being an Edu-Preneur, Tedx Speaker and a Black Coffee connoisseur, Karan Shah is also the founder of IIDE- The Digital School.

A Harvard alumnus, Karan’s expertise lies in digital marketing and Ecommerce. A storyteller at heart, he has penned plenty of articles in leading news portals such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.

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